000 00848cam a22002412 4500
001 0000019470
005 20151021151134.0
008 101207s xx 000 0 eng d
020 _a0471331236 :
040 _aKABU
_cKABU
100 1 _aBerry, Michael J. A.
_@0000179183
245 1 0 _aMastering data mining :
_bthe art and science of customer relationship management /
_cMichael J. A. Berry. Gordon Linoff.
250 _a1st ed.
260 _aNew York :
_bJ. Wiley,
_c2000.
300 _axviii, 494 p.
650 0 _aMarketing
_xData processing.
_@0000179184
650 0 _aData mining.
_@0000179185
650 0 _aBusiness enterprises
_xComputer networks
_xManagement.
_@0000179186
700 1 _aLinoff, Gordon.
_@0000179187
852 1 _9p6240 KES
908 _a101207
950 _@1
999 _c1096
_d1096