| 000 | 00827nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c16509 _d16509 |
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| 008 | 170926b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1259251634 | ||
| 040 |
_aKABU _cKABU |
||
| 050 |
_aKTC HF5415.13 _b.P47 2015 |
||
| 100 | _aPerreault, William D. | ||
| 245 |
_aEssentials of marketing _ba marketing strategy planning approach _cby William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy |
||
| 250 | _a14th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c2015 |
||
| 300 | _axliii, 717 p. | ||
| 650 |
_aMarketing _xManagement |
||
| 700 | _aCannon, Joseph | ||
| 700 | _aMcCarthy, E. Jerome | ||
| 942 |
_2lcc _cBK _e14th ed. _hKTC HF5415.13 .P47 2015 |
||