000			01926cam a22003857i 4500
001			18631160
003			OSt
005			20221003161912.0
008			150522t20172017maua b 001 0 eng d
010			_a 2015942187
020			_a1305077563
020			_a9781305077560
035			_a(OCoLC)ocn914290536
040			_aYDXCP _beng _cYDXCP _erda _dBTCTA _dNDO _dOCLCQ _dOCLCO _dPMC _dDLC
042			_alccopycat
050	0	0	_aP96.M34 _bA4 2015
100	1		_aAlbarran, Alan B.,
245	1	0	_aManagement of electronic and digital media / _cAlan B. Albarran
250			_a6th edition.
260			_aBoston, MA : _bCengage Learning, _c2017
300			_axxvi, 339 p: _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aManaging electronic and digital media -- The media business environment: markets, business models, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content: strategy and distribution -- Marketing -- News and news management -- Regulatory influences on media management -- Technology influence on media management -- Media management: the manager/leader/entrepreneur.
650		0	_aMass media _xManagement.
650		0	_aDigital media _xManagement.
856	4	2	_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy1618/2015942187-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1618/2015942187-d.html
856	4	1	_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1618/2015942187-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c19626 _d19625