| 000 | 00902nam a22002652 4500 | ||
|---|---|---|---|
| 001 | 0000002161 | ||
| 005 | 20151217145727.0 | ||
| 008 | 070403s xx 000 0 eng d | ||
| 020 | _a0256122407 : | ||
| 040 |
_aKABU _cKABU |
||
| 050 | 0 |
_aHF5415 _b.E54 1991 |
|
| 100 | 1 |
_aEngel, James F. _@0000151418 |
|
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, massachusetts : _bMcgraw-Hill, _c1991. |
||
| 300 |
_axv, 624 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _@0000151419 |
|
| 650 | 0 |
_aMarketing. _@0000151351 |
|
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 700 | 1 |
_aWarshaw, Martin R. _@0000151420 |
|
| 700 | 1 |
_aKinnear, Thomas C. _@0000151421 |
|
| 908 | _a070403 | ||
| 950 | _@1 | ||
| 999 |
_c1963 _d1963 |
||