000 | 00727cam a22002292 4500 | ||
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001 | 0000002228 | ||
005 | 20151217145728.0 | ||
008 | 070405s xx 000 0 eng d | ||
020 |
_a0538839139 : _cKES 600 |
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040 |
_aKABU _cKABU |
||
050 | 0 |
_aHF5415.13 _b.S46 1995 |
|
100 | 1 |
_aSemenik, Richard J. _@0000151504 |
|
245 | 1 | 0 |
_aPrinciples of marketing : _ba global perspective / _cRichard J. Semenik, Gray J. Bamossy. |
250 | _a2nd ed. | ||
260 |
_aCincinnati, Ohio : _bSouth-Western, _c1995. |
||
300 | _axxii, 682 p. | ||
650 | 0 |
_aMarketing _xManagement. _@0000150912 |
|
700 | 1 |
_aBamossy, Gary J. _@0000151505 |
|
908 | _a070405 | ||
950 | _@1 | ||
999 |
_c1972 _d1972 |