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008 070405s xx 000 0 eng d
020 _a0538839139 :
_cKES 600
040 _aKABU
_cKABU
050 0 _aHF5415.13
_b.S46 1995
100 1 _aSemenik, Richard J.
_@0000151504
245 1 0 _aPrinciples of marketing :
_ba global perspective /
_cRichard J. Semenik, Gray J. Bamossy.
250 _a2nd ed.
260 _aCincinnati, Ohio :
_bSouth-Western,
_c1995.
300 _axxii, 682 p.
650 0 _aMarketing
_xManagement.
_@0000150912
700 1 _aBamossy, Gary J.
_@0000151505
908 _a070405
950 _@1
999 _c1972
_d1972