000 | 01254cam a2200337 i 4500 | ||
---|---|---|---|
001 | 21439714 | ||
003 | OSt | ||
005 | 20231031124633.0 | ||
008 | 200220s2021 mdua b 001 0 eng | ||
010 | _a 2020007483 | ||
020 | _a9781538138175 | ||
040 |
_aDLC _beng _erda _cDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.1265 _b.Q46 2021 |
100 | 1 | _aQuesenberry, Keith A., | |
245 | 1 | 0 |
_aSocial media strategy : _bmarketing, advertising, and public relations in the consumer revolution / _cKeith A. Quesenberry, |
250 | _a3rd ed. | ||
264 | 1 |
_aLanham, Maryland : _bRowman & Littlefield _c2021 |
|
300 | _axvii, 474 p. | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
650 | 0 | _aInternet marketing. | |
650 | 0 | _aInternet advertising. | |
650 | 0 | _aSocial media. | |
650 | 0 | _aInternet in public relations. | |
776 | 0 | 8 |
_iOnline version: _aQuesenberry, Keith A., 1971- _tSocial media strategy _bThird edition. _dLanham : Rowman & Littlefield, [2021] _z9781538138182 _w(DLC) 2020007484 |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c20385 _d20384 |