000 01254cam a2200337 i 4500
001 21439714
003 OSt
005 20231031124633.0
008 200220s2021 mdua b 001 0 eng
010 _a 2020007483
020 _a9781538138175
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.Q46 2021
100 1 _aQuesenberry, Keith A.,
245 1 0 _aSocial media strategy :
_bmarketing, advertising, and public relations in the consumer revolution /
_cKeith A. Quesenberry,
250 _a3rd ed.
264 1 _aLanham, Maryland :
_bRowman & Littlefield
_c2021
300 _axvii, 474 p.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aSocial media.
650 0 _aInternet in public relations.
776 0 8 _iOnline version:
_aQuesenberry, Keith A., 1971-
_tSocial media strategy
_bThird edition.
_dLanham : Rowman & Littlefield, [2021]
_z9781538138182
_w(DLC) 2020007484
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c20385
_d20384