000 | 00805cam a22002412 4500 | ||
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001 | 0000002119 | ||
005 | 20151021151056.0 | ||
008 | 070403s xx 000 0 eng d | ||
020 |
_a8120320662 : _cKES 765 |
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040 |
_aKABU _cKABU |
||
050 | 0 |
_aHF1416 _b.K44 2002 |
|
100 | 1 |
_aKeegan, Warren J. _@0000159948 |
|
245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
250 | _a7th ed. | ||
260 |
_aNew Delhi : _bPrentice-Hall of India, _cc2002. |
||
300 |
_axxv, 617 p. : _bill. ; _c27 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aExport marketing _xManagement. _@0000151323 |
|
650 | 0 |
_aExport marketing _xManagement _xCase studies. _@0000151334 |
|
908 | _a070403 | ||
950 | _@1 | ||
999 |
_c390 _d390 |