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_aHF5415.13 _b.M37 |
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_aMarketing strategy / _cO. C. Ferrell ... [et al.] |
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_aLondon : _bDryden Press, _c1998. |
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| 300 | _axx, 407 p. | ||
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_aMarketing _xManagement. _@0000150912 |
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_aFerrell, O. C. _@0000151489 |
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