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| 005 | 20151217151844.0 | ||
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_a0071372229 : _cKES 820 |
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_aKABU _cKABU |
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_aHF5415.13 _b.P37 |
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| 100 | 1 |
_aParry, Mark E. _@0000151501 |
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| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2002. |
||
| 300 |
_aix, 275 p. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill executive MBA series _@0000151502 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _@0000150912 |
|
| 908 | _a070404 | ||
| 950 | _@1 | ||
| 999 |
_c5715 _d5715 |
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