000 | 00898cam a22002532 4500 | ||
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001 | 0000002233 | ||
005 | 20151217151845.0 | ||
008 | 070405s xx 000 0 eng d | ||
020 | _a0130276618 : | ||
040 |
_aKABU _cKABU |
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050 | 0 |
_aHF5415.135 _b.K47 2001 |
|
100 | 1 |
_aKerin, Roger A. _@0000151511 |
|
245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
250 | _a9th ed. | ||
260 |
_aUpper Saddle River, N.J : _bPrentice Hall, _cc2001. |
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300 |
_axiii, 729 p. : _bill. ; _c29 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aMarketing _xDecision making _xCase studies. _@0000151512 |
|
650 | 0 |
_aMarketing _xManagement _xCase studies. _@0000151513 |
|
700 | 1 |
_aPeterson, Robert Allen. _@0000151514 |
|
908 | _a070405 | ||
950 | _@1 | ||
999 |
_c5721 _d5721 |