000 00832cam a22002292 4500
001 0000019618
005 20151217152158.0
008 110113s xx 000 0 eng d
020 _a0131182404 :
040 _aKABU
_cKABU
100 1 _aShoemaker, Stowe.
_@0000179414
245 1 0 _aMarketing leadership in hospitality and tourism :
_bstrategies and tactics for competitive advantage /
_cStowe Shoemaker, Robert C. Lewis and Peter C. Yesawich.
250 _a4th ed.
260 _aUpper Saddle River, New Jersey :
_bPearson,
_c2007.
300 _axxv,662p. +
_e1 CD- ROM.
650 0 _aHospitality industry
_xMarketing.
_@0000157560
700 1 _aLewis, Robert C.
_@0000179415
700 1 _aYesawich, Peter C.
_@0000179416
852 1 _9p7195 KES
908 _a110113
950 _@1
999 _c9018
_d9018