| 000 | 00667nam a22002172 4500 | ||
|---|---|---|---|
| 001 | 0000020694 | ||
| 005 | 20151217152219.0 | ||
| 008 | 111004s xx 000 0 eng d | ||
| 020 | _a0761922537 : | ||
| 040 |
_aKABU _cKABU |
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| 100 | 1 |
_aTellis, Gerard J. _@0000151716 |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cGerard J. Tellis. |
| 250 | _a1st ed. | ||
| 260 |
_aLondon : _bSAGE, _c2004. |
||
| 300 | _ax, 203 p. | ||
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 650 | 0 |
_aConsumers-Attitudes. _@0000181197 |
|
| 852 | 1 | _9p5159.95 KES | |
| 908 | _a111004 | ||
| 950 | _@1 | ||
| 999 |
_c9465 _d9465 |
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