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Strategic brand management /

Rosenbaum-Elliott, Richard.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. - 2nd ed. - Oxford : O. U. P., 2007. - xv, 303 p.

ISBN: 0199565214 :

Subjects--Topical Terms:
Product mangement.
Strategic planning.

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Strategic brand management /