Strategic brand management / (Record no. 11499)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000023896 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217154507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130415s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199565214 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenbaum-Elliott, Richard. |
| -- | 0000183669 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc. | Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | O. U. P., |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 303 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product mangement. |
| -- | 0000177677 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| -- | 0000150576 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| -- | 0000183670 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pervan, Simon. |
| -- | 0000183671 |
| 852 1# - LOCATION | |
| -- | p4900 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 130415 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | 4 | HF5415.15 .R67 2007 c. 1 | 015009 | 02/08/2021 | 17/10/2019 | 17/12/2015 | General Collection |