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Effect of branding strategies on post graduate students' choice of Universities in Nakuru County, Kenya

Langat, Lydia Chepkoech

Effect of branding strategies on post graduate students' choice of Universities in Nakuru County, Kenya Lydia Chepkoech Langat - 1st ed. - Kabarak, Nakuru, Kenya Kabarak University 2017 - xviii, 215 leaves.

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Product management

LC Class. No.: HD69 / .L36 2017 c. 1

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Effect of branding strategies on post graduate students' choice of Universities in Nakuru County, Kenya