Effect of branding strategies on post graduate students' choice of Universities in Nakuru County, Kenya (Record no. 17426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190212b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .L36 2017 c. 1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Langat, Lydia Chepkoech |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of branding strategies on post graduate students' choice of Universities in Nakuru County, Kenya |
| Statement of responsibility, etc. | Lydia Chepkoech Langat |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Kabarak, Nakuru, Kenya |
| Name of publisher, distributor, etc. | Kabarak University |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 215 leaves. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Otuya, Robert |
| Titles and other words associated with a name | Doctor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chepkilot, Ronald |
| Titles and other words associated with a name | Professor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Thesis, Dissertation and Projecs |
| Edition | 1st |
| Classification part | HD69 |
| Call number prefix | The |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 12/02/2019 | HD69 .L36 2017 c. 1 | 022883 | 12/02/2019 | c. 1 | 12/02/2019 | Thesis, Dissertation and Projecs |