Strategic brand management :
Keller, Kevin Lane.
Strategic brand management : building, measuring and managing brand equity. - 2nd ed. - Upper Saddle River, NJ. : Pearson Educ., 2003. - xxvii, 788 p.
0131105833D :
Brand name product--Management.
HD69 / .B7K45 2003
Strategic brand management : building, measuring and managing brand equity. - 2nd ed. - Upper Saddle River, NJ. : Pearson Educ., 2003. - xxvii, 788 p.
0131105833D :
Brand name product--Management.
HD69 / .B7K45 2003