Strategic brand management : building, measuring and managing brand equity.
Material type:
TextPublication details: Upper Saddle River, NJ. : Pearson Educ., 2003.Edition: 2nd edDescription: xxvii, 788 pISBN: - 0131105833D :
- HD69 .B7K45 2003
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General Collection
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Kabarak, Main Campus | HD69 .B7K45 2003 c.1 (Browse shelf(Opens below)) | Available | 001632 |
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