The Handbook of Strategic Public Relations and Integrated Marketing Communications/ (Record no. 19786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01388nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NhNaSKC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221108121914.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr mn |||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181126s2012 |||a ob 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780071767460 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NhNaSKC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | NhNaSKC |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .C39 2012 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | EBOOK |
| 245 14 - TITLE STATEMENT | |
| Title | The Handbook of Strategic Public Relations and Integrated Marketing Communications/ |
| Statement of responsibility, etc. | edited by Clarke L. Caywood. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | [Place of publication not identified] : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 904p. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- |
| Assigning source | Edited summary from book. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from title screen (Skillsoft Books). |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://0-library-books24x7-com.www.livermore.lib.ca.us/library.asp?^B&bookid=47667">https://0-library-books24x7-com.www.livermore.lib.ca.us/library.asp?^B&bookid=47667</a> |
| Public note | Click here for the electronic version |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 08/11/2022 | 8200.00 | HM1221 .C39 2012 c.1 | 032452 | 08/11/2022 | 08/11/2022 | General Collection |