The Handbook of Strategic Public Relations and Integrated Marketing Communications/ edited by Clarke L. Caywood.
Material type:
TextPublisher: [Place of publication not identified] : McGraw-Hill, 2012Edition: Second EditionDescription: xviii, 904pContent type: - text
- computer
- online resource
- HM1221 .C39 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Collection
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Kabarak, Main Campus | HM1221 .C39 2012 c.1 (Browse shelf(Opens below)) | Available | 032452 |
Includes bibliographical references.
Bringing together 70 of the brightest; most influential figures in the fields of Public Relations and Marketing; this authoritative; comprehensive resource provides best practices for 28 key industries; and will help you position your company; your brand and yourself for success for many years to come. -- Edited summary from book.
Online resource; title from title screen (Skillsoft Books).
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