Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.
Material type:
TextPublication details: New York : McGraw-Hill, 2014.Edition: 8th edDescription: xvi, 368 pISBN: - 1259010903 :
- HF5415.13 .W35 2014
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General Collection
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Kabarak, Main Campus | HF5415.13 .W35 2014 c. 1 (Browse shelf(Opens below)) | Available | 017952 |
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| HF5415.13 .T84 c. 1 Marketing strategies for the new economy / | HF5415.13 .T84 c. 2 Marketing strategies for the new economy / | HF5415.13 .T84 c. 3 Marketing strategies for the new economy / | HF5415.13 .W35 2014 c. 1 Marketing strategy : | HF5415.13 .W56 Marketing management. | HF5415.135 .A25 2001 Strategic market management. | HF5415.135 .A25 2005 c.1 Strategic market management. |
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