Marketing communications : contexts, strategies and applications / Chris Fill.
Material type:
TextPublication details: Harlow, England : Prentice Hall, 2002.Edition: 3rd edDescription: xxxii, 790 p. : ill. ; 25 cmISBN: - 02736550000 :
- HF5415.123 .F55 2002
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General Collection
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Kabarak, Main Campus | HF5415.123 .F55 2002 c.1 (Browse shelf(Opens below)) | Available | 003738 |
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| HF5415.123 .B59 1999 c.2 Marketing communications / | HF5415.123 .C562 2007 c. 1 Integrated advertising, promotion, and marketing communications / | HF5415.123 .E43 2020 c.1 Marketing communications / | HF5415.123 .F55 2002 c.1 Marketing communications : | HF5415.123 .F55 2006 c. 1 Simply marketing communications / | HF5415.123 .F55 2009 c.1 Marketing communications : | HF5415.123 .K86 2001 Marketing communications : |
Includes bibliographical references and indexes.
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