Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Material type:
TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN: - 0415328268
- 658.4/5 22
- HD30.3 .R54 2007
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Kabarak, Main Campus | HD30.3 .R54 2007 c.1 (Browse shelf(Opens below)) | Available | 032466 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HD30.3 .R54 2007 c.2 (Browse shelf(Opens below)) | Available | 032324 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HD30.3 .R54 2007 c.3 (Browse shelf(Opens below)) | Available | 032465 |
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| HD30.3 .M55 2009 c. 1 Organizational communication : | HD30.3 .M87 2003 Personal effectiveness / | HD30.3 .R54 2007 c.1 Essentials of corporate communication : implementing practices for effective reputation management / | HD30.3 .R54 2007 c.2 Essentials of corporate communication : implementing practices for effective reputation management / | HD30.3 .R54 2007 c.3 Essentials of corporate communication : implementing practices for effective reputation management / | HD30.3 .T87 2008 c. 1 Organisational communication : | HD30.37 .G38 1999 c. 1 Business @ the speed of thought : |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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